Big Brother Isn’t Watching You.

Big brother isn't watching you. Big brother isn't watching you is a commentary on the UK riots in 2011, written by the famous British actor, Russel Brand. Brand is known for his characteristic British accent, several popular movies, such as â€Å"Get Him to the Greek† and â€Å"Forgetting Sarah Marshall† but also the boyfriend of the famous singer, Katy Perry. He is also a comedian, which he mentions in the commentary. It can also be spotted several places in the text, where he is some how humorous and sarcastic.For an example where he wrote â€Å"I mean even David Cameron came home from his vacation† and â€Å"I’ve heard Theresa May and the Old Etonians whose hols have been curtailed (many would say they’re the real victims) saying the behavior is â€Å"unjustifiable† and â€Å"unacceptable†. Wow! Thanks guys! † He tells us that he no longer lives i England, but moved to Hollywood Hills, Los Angeles. He was usually not that fon d of really TV, until he started working for Big Brother. It got to him, and he described it as â€Å"bloody† interesting.It was also part of his job. Brand uses the famous quote â€Å"Big Brother is watching you† by George Orwell, where he depicted a dystopian surveillance society. This phenomenon is now known as a Big Brother society. He then rewrote it, by adding â€Å"isn't†. He is referring to the UK riots, and how no one is watching, and no one is doing anything about it. The rioters are from the underclass, and are not really a part of the society. The politicians and government are from the upper-class and do not ‘see' them, even when they are rioting.Frankly, they just ignore them, and this is bothering Brand. He can somehow relate to the young rioters. He himself was from the underclass in his youth (but sure isn't now), and also took part in some protests and riots. It irritates him that no one is doing anything about the riots. His background i s also reflected in his style of writing. Like I said, he is being sarcastic from time to time. But he is also fornicating. He uses the word â€Å"fucking† twice.He is good at reaching out to the reader and makes his point, while it is still interesting. It is also his job to make us like whatever he writes, says and does. Brand's primary way of argumentation is pathos. He is making us relate to the rioters too, and is some how successful. Roughly, one could also say that he uses ethos. I am referring to the part where he quotes a British first-world-war general â€Å"You cannot rouse the animal in man then expect it to be put aside at a moment's notice†.The fact that he is using quotes, and knows that it was said by a British first-world-war general. It makes the reader trust the facts he is stating. The rioters are the real victims. They should be looking at causes of the riots, which Brand claims is the government and society ignorance and carelessness towards the y ouths. In this context the phrase â€Å"Big Brother isn’t watching you† is suitable, because Brand believes just that –the government isn’t really watching the rioters.A a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a

Abortion in India

Abortion in India is more common than those would think, quite often a daily occurrence. In India, abortions are completely common because women are quite often having abortions after finding out the sex of the child. Not only is aborting a certain sex frowned upon, but the abortions given in India are often extremely poorly done because of the lack of trained professionals. Abortion in India should be more safe and sterile, while also done by properly trained professionals whom specialize in this area.Unfortunately in India the situation involving trained doctors and nurses for safe abortions is highly lacking making it much harder to provide for those in need of an abortion. Due to that other physicians and nurses get trained to provide medical abortions. â€Å"Abortion has been legalized in India for the past three decades† which made it possible to have medical and or surgical abortions available (Sarala Gopalan). Along with that came the complications of aborting certain sexes causing the passing of a law â€Å"India passed a law in 1994 making it illegal to abort a fetus based on its sex† (Kirkey).That law was passed because many Indian people were having children, trying to have a boy and when not successful would get an abortion. Quite often most of these abortions happened to be an unhealthy or unsafe abortion â€Å"Unsafe abortions constitute a major threat to the health and lives of women† (Sarala Gopalan). The result of an unsafe abortion can end up with terrible outcomes such as incomplete abortion, sepsis, haemorrhage, and damage to internal organs. The most major result of an unsafe abortion can result in the person receiving the abortion to die.

The Conception of Substance Dualism

The Conception of Substance Dualism Rene Descartes, a 17th century French philosopher, created the idea of Substance dualism. Descartes states that the mind and the body are two separate entities that possess different characteristics. The mind, a theoretical substance, cannot be viewed in space as a material substance using tradition measuments such as height or weight. Because of this, only the physical body can be extended, not the mind, separating the two into the theory of substance dualism. Throughout the many Meditations, multiple concepts are introduced in order to prove this seemingly complex notion.A principle that Descartes often employed and of great interest to me is that nothing can come from nothing and provides an excellent basis for the many ideas surrounding substance dualism. Descartes concluded that because no perfect idea can be created by something imperfect, the idea that an indefinitely perfect God exists must have been place in us by a perfect God. Descartes uses very complex and convincing arguments to prove the existence of God and the separation of mind and body. Cartesian theory essentially proves each sub-idea until the main idea is reached.By using a step-by-step methodology for proving God’s existence and substance dualism, it is very difficult to find a flaw in his theories. Because nonexistence is an imperfection, God must exist because he has placed a perfect thought of him into us. This is Descartes first reasoning as to why God exists. Next Descartes says that because deception is an imperfection, God cannot be a deceiver, loosely disproving doubt of objects and surroundings. Descartes reasoning for separating mind and body is as follows.He states that because I have a clear and distinct conception of myself as a thinking thing without extension, the mind cannot exist in space. Because he also recognizes the body however as having extension, It cannot be a res-cogitans. Despite his methodology, it is difficult to agre e with Descartes on his theory of substance dualism. He connects each idea in a logical way, but the main picture seems too irrational. If the mind and the body are separate as he states using the theory of doubt, what is the agent of movement and extendibility for the body?If the mind is not extendible, it seemingly cannot control the function of a body. Descartes states later on that the mind connects to the body through the Pineal gland. Most Cartesian theorists, refuse to accept this theory because it contradicts Descartes original theory of substance dualism. A non-extendable object cannot connect to an extendable one because Descartes argues that the mind is immeasurable in space. In addition, Descartes has no grounds to question the existence of his own body. According to him, Gods very existence proves his perfection.A perfect God is incapable of deception meaning that all objects on earth exist, including our bodies. In conclusion, Descartes does an admirable job in creatin g a logical format that shows how God can exist. Furthermore, his belief that the mind and body are separate entities based on extension and thought makes sense until he questions the existence of our bodies. In doing this, Descartes is contradicting his original theory about deception and raises new questions. Descartes makes good arguments but is missing key concepts that cause his theory to ultimately fail.

Financial strategy Essay Example | Topics and Well Written Essays - 2500 words

Financial strategy - Essay Example The above table provides a detailed outlook of the key financial ratios of the two firms in year 2009 and reflects the individual performance of each firm in the retail industry. It is critical to understand that the choice of Next Plc as the closes competitor of M&S is because of the fact that both the firms are in retail clothing industry. Though M&S offer other services such as food and financial services however, its main business always remained the sale of clothing. Similarly, Next Plc is also a retail clothing giant in UK industry and as such the comparison between the two makes sense due to relative similarities between the two entities. M&S is one of the leading retail chains in the World with more than 100 years of history of success. However, the recent performance of the firm indicates that all may not be good and future may further impair the capability of the firm to generate the consistent profitability and value for its shareholders. A brief look at the recent financial performance of the firm indicates that the profitability has drastically declined in 2009 by almost 4% as compared to year 2008. Similarly, return on equity has further declined to a level where it may not be able to support the overall expectations of the stock markets to sustain the current market prices of the shares. What is also significant to note that the firm’s asset management, leverage as well as interest coverage has further declined to a level where it may further hamper the future growth of the firm? Similarly, the performance of Next Plc, one of the leading competitors of the firm is also not satisfactory due to the current financial meltdown experienced by the firms in general. Various ratios indicate that Next Plc performed better as compared to M&S. The data shown in question 1 indicate that the overall performance of Next Plc is far superior to the performance of M&S. The five year’s data indicate that the liquidity ratios

Barriers to Meaningful Instruction for English Learners Research Proposal

Barriers to Meaningful Instruction for English Learners - Research Proposal Example On the other hand, there are non-verbal languages, which entail the way a person, stands or carries themselves, and behaviors such as holding of their hands and arms during a conversation and facial expressions, and these cues have a significant effect on the communication. For instance, there are difficulties involved in a conversation where someone has their arms closed across their chest since this signifies a defensive pose. Therefore, in order to solve problems associated with cultural and non-verbal barriers, there is a need to use several mediums of communicating with people. Furthermore, I have identified them to focus on the medium used in communication while communicating with people since each situation suits a certain medium such as face-to-face, over the phone, through text messaging or emails. Therefore, I have learned the role of determining the medium, which suits a certain message in a given situation, for instance, a one should not avoid face-to-face communication b y using text messages or emails; instead, they should focus on selecting the medium that suits every situation. Critical thinking Skills I am seeking to improve my critical thinking skills, which are applied  constantly  in my life and they have  various  benefits and  significance. It is  indispensable  for everyone to learn about critical thinking skills and their  applications in order to make better decisions. Critical thinking involves  mental  processes of analysis, discernment, and evaluation. It entails the possible processes for the reflection upon the tangible and intangible to  form  a judgment that is  informed  and  solid  to reconcile the  scientific  evidence involving common sense (Ennis, 1978, 321). I understand that as a critical thinker, I will have the ability to gather relevant information from  various  senses, both verbal and written expressions, experiences, reflection, reasoning, and observation. According to Elder (20 08, 43), the process of critical thinking involves thinking about a  certain  problem or  subject  in order to get to a point of the improvement in the quality of thinking through skillful analogies. Therefore, the application of critical thinking in various aspects of life has  numerous  benefits in the process of decision making Language Skills English is like an international language spoken worldwide, and it is accepted  in a way that everyone  is expected  to learn to speak English as a tool to be applied in bridging "in international divides and borders". There are various reasons for everyone to consider having English as a second language. There are those who  learn  a new language in  various  ways, the most profound  way  of learning is through the internet.

Essay Example | Topics and Well Written Essays - 500 words - 113

Essay Example It is not very easy to work with international students as they usually do not know the language well, so it is not very easy to communicate with them and it is very difficult to teach them. The instructors do their best to give students the time and knowledge they need to succeed. Also there is a laboratory available for students to improve phonetics and phonology of the English language. It is really helpful in language learning. As it was mentioned above, the program lacks focusing on the skills of writing and reading. It is important to organize book clubs and group reading with international students so they have more practice in reading and analyzing the text. It is important to spend more time reading and writing in order to improve the language skills. Many students face serious problems in writing in English, so writing practice is also very important. Learning more English will help students face fewer problems with the academic life. It will be easier for them to study. What is also important for the program is the need to focus on the developing close interaction with the student and work hard to build the students’ language and their ability to adapt to this environment. Also it is necessary to focus on mixing the international student with the American students to catch up informal language and to have the experience they should have. The essential thing to mention is that the program should provide the students with the classes depending on the development of the student and his needs. The last thing that must be mentioned is that in every program there are good sides and bad sides. Ashland University is not an exception. However, everyone should know his own needs, abilities and weaknesses and everyone should have an opportunity to gain more knowledge in the area that he considers to be his weakness. Learning how to write is not just a skill, it is a passion. Everyone can write but not everyone

Nursing Practice in Singapore Research Paper Example | Topics and Well Written Essays - 2750 words

Nursing Practice in Singapore - Research Paper Example How do the patient’s vital signs affect your nursing care? Vital signs reflect a response to nursing and medical care. The patient’s BP will be checked before administering his BP medication, following which the BP will also be checked an hour following the administration of BP medication. Patient’s vital signs will be checked q 4 hours. Pain medication will be administered only if there is any pain and response to the medication will be checked after an hour of administration of the drugs. The main concern in this patient is blood pressure. The patient was a clerk in a private office until a couple of years ago when he sought voluntary retirement because of his illness. The patient lives with his wife. He has four sons, all of who are married and live separately. He does not have much financial help, except for some from his sons. He feels that racial discrimination and acculturation are two factors which ruined his life.   The patient went to Milby HS but did not graduate.   He could not graduate for financial reasons and other commitments. The patient is a cooperative person but is depressed because of his chronic illness. He enjoys movies. He is independent and is aware of his body needs and limitations. He, however, is unable to control the urge to consume alcohol. He does have a backache now and then but is not worried about that.   He enjoys a body massage. He does care about how he looks. In fact, he jokes that he is a â€Å"shabby guy†. I explained to the patient about the diet he must be taking. The prescribed diet for him is a diabetic diet with low salt and low potassium food in view of hypertension and chronic renal failure. I provided the information in the form of a chart after consulting his daily food timings and interests. I made a tailor-made diet chart for him.

Dichotomy of Critical Enquiry Situated in a Creative Experience Essay

Dichotomy of Critical Enquiry Situated in a Creative Experience - Essay Example The first example refers to a feeling of success on completion that is similar to that of the enquiring philosopher when working out a problem through personal reflection and sensibility. The second example refers to a feeling on success on completion that is similar to that of the experimenting scientist on working out a problem through rigorous experiment. It is the main purpose of this paper to discuss this dichotomy. Along the way, the proponent includes the discussion on how the processes of Critical Enquiry differ and/or converge in the above stated examples. Furthermore, the discussion also includes how success is achieved and registered for the musician in both examples. The nature-nurture controversy Based on the above cases, there are two important ways in which the young musician could actually learn a piece of music. The first way involves firm understanding of the piece in which this effort could be tantamount to personal reflection and sensibility because it happens wit hin the bound of individual effort. Just like a philosopher, the achievement of thoughts happens after a thorough critical reflective process. On the other hand, the second way in learning could happen in the presence of an assessor having substantial knowledge on achieving accurate piece. In this way, there is an association of external factor through the presence of an assessor who could actually influence the actual learning process of the young musician. At this point, there would be actual basis of certain learning output. In the above illustration, this reflects the nature of scientists. From environmental perspective in psychology, the environment has the crucial role to influence the actual learning process of an individual (Feldman, 2010). Agreed by John Locke, his tabula rasa doctrine supports the idea that the environment has the capacity to mold humans, in every aspect in life (Lefrancois, 2011). However, the nature position which is a strong opposition of the tabula ras a doctrine strongly points out that genes could be responsible for human learning and special characteristics such as intelligence and strength (Lefrancois, 2011, Engler, 2008; Harris, 2012). This supplements the idea that learning is an existential process or vital to human survival (Jarvis, 2006). In other words, there is a direct argument against the idea that one could acquire intelligence from the environment because it is not innate. However, the nature position is clear in its point that intelligence is innate and every living thing has corresponding characteristics because of each individual genetic make up. It is important to focus on this philosophical concept prior to the discussion of the dichotomy of critical enquiry situated in a creative experience from the case of young musician learning their first piece. In the above case, the first situation could remarkably represent the nature position applied in the context of human learning. The very strong justification would be the actual reflective effort initiated by the young musician just to be able to learn. At this point, it is clear that the young musician actually possessed built in capability to learn on their own with the first piece of music, even in the absence of an assessor. Here, one could consider that the actual effort of the young musicia

Cinematic Technique & Its Use in Les Amants Du Pont Neuf (Lovers on Research Paper

Cinematic Technique & Its Use in Les Amants Du Pont Neuf (Lovers on the Bridge) - Research Paper Example entary element of the movie manages to capture the real sights and sounds of life of the homeless in Paris and brings the viewer in touch with how life really appears to be like for such people. In setting the scene for the plot involving Alex and Michele, the movie shows Alex returning 'home' and finding his sleeping place occupied by a strange lady. Hans, an older 'resident' of the bridge attempts to get Michele to leave but Alex prevents her eviction. Michele had run away from home after the breakup with his boyfriend and was suffering from an eye disease. Eventually, Michele gains acceptance by Hans and a series of events leads her friendship with Alex growing stronger. They eventually end up in a brawl of romance and Michele becomes part of Alex's life. Michele's family begin to look for her and her eyesight gets worse. Alex, sensing that Michele's departure from him will mean emptiness does everything she could to prevent Michele's family from finding her. The storyline of this movie is strongly enhanced by the cinematic techniques that utilizes very professional techniques and skills to tell the story. The narration is strongly complemented by these tools and techniques which bring the story to bear. This paper examines the technical details and tools that are used by the film crew to present an otherwise simple mundane story in a way that merits the international attention this movie acquired. The ingenuity of Carax is first examined from the overall perspective and then an effort is made to examine specific techniques that the writer identified in the movie and the intended effect it makes on a viewer. Professional Reviews of Les Amants Du Pont-Neuf There are numerous reviews of this movie which give an overall analysis and assessment of the major cinematic... This paper is a literature review of the movies Les Amants Du Pont-Neuf which is recast in English as The Lovers on the Bridge. There are numerous reviews of this movie which give an overall analysis and assessment of the major cinematic techniques and misc-en-scene of the whole movie. Most of the analysis provides very positive views and opinions about Carax's movie. Critic, Pragasam states that the film uses elements of cinematography to capture the humanitarian crises that exist amongst France's homeless populations. He emphasizes on the overall ability of the movie to capture scenes of the life of people who live on the streets of France through various techniques which makes it educative. He also mentions the ability of the movie to incorporate elements of the French Bicentennial celebrations and how it was expertly blended into the movie through the camera works and efforts of the crew. He emphasizes on the juxtaposition of the explosion of the love between Alex and Michelle wi th the fireworks which are carefully captured in the background behind the two as they dance through the 'rain' of excitement and incite the emotions of viewers. Clearly, this pioneering work has found its way into numerous videos and it is now very symbolic of directors to show a scene of love with a distant view of fireworks somewhere in the background. Daley & Dowd critiqued this film into great detail. They identified that Carax managed to evoke the life of the street dweller through many artistic methods like capturing very mundane but crucial elements of street life.

Consent and learning disability Essay Example | Topics and Well Written Essays - 2500 words

Consent and learning disability - Essay Example People with learning disabilities may have difficulty with the second key component. Yet as part of their autonomy requirements consent cannot be denied to them and it is essential that there is an understanding of the manner in which their autonomy can be enhanced and not compromised. With more and more people with learning disabilities in the United Kingdom seeking generic health care services, as a result of the policies of the health care authorities, consent with regard to people with learning difficulties becomes a significant issue for professionals involved with providing health care services to people with learning difficulties (Brittle, 2004). In the United Kingdom nearly one-and-half million people are estimated to be affected by learning disabilities. Two factors need to be considered when addressing people with learning difficulties. The first is that learning difficulty remains with these individuals throughout the course of their life and the second is that these individuals have their own likes and dislikes, history and opinions and possess the same rights like any other citizen of the United Kingdom. The Royal College of Nursing Learning Disability Nursing Forum, 2006, relates learning difficulties to those individuals, who demonstrate the characteristics of â€Å"a significant impairment of intelligence, a significant impairment of adaptive function and age of onset before adulthood† (The Royal College of Nursing Learning Disability Nursing Forum, 2006). There are no laboratory tests or imaging tests that form the basis of identifying individuals with learning tests. The measure of intelligence based on cognitive assessment, whereby the intelligence quotient (IQ) score is ascertained, is the means to identifying people with learning difficulties. Such IQ tests evaluate the abilities of an individual in areas such as comprehension, expression, knowledge, abstract thinking, memory and problem-solving skills. These tests are normally

Faulkner and the South Essay Example for Free

Faulkner and the South Essay There are several key issues which arose in the mid-nineteenth century which led to the breakdown of the American Union – and eventually to the Civil War. One of the main underlying issues was the division caused by the opposing feelings about the issue of slavery – however it was the manner in which the Northern politicians forced the eradication of slavery. This division will be explored through Faulkner’s work A Rose for Emily and Long Hot Summer. The Civil War was about division and after the war had ended, although some major points of reunification abounded in America, there was still a great sentiment of this division, which was felt especially strong in the South, as Glatthaar states â€Å"Yet like Southerners, Northern whites had powerful prejudices against blacks†¦ It was one thing, most Northerners reasoned, to regard the enslavement of the black race as cruel and inhumane; it was another to ask Northerners to regard blacks as their equals or welcome them as neighbors and friends† (11-12).    In Faulkner’s work A Rose for Emily, he explores these sentiments through the characters. Emily is ostracized from the community, all of them assuming she is too proud, too august for her contemporaries, and that she lives (or lived) her current life in the past, stuck to the ideals of her father.   This same statement could be a representation of America during this time frame of the Post-Civil War in which the patriarchy of the American government did not allow for certain southern ideals, mores, and traditions to survive the end of the war (Bordewich 12). The list of characters whom Faulkner chooses to portray in A Rose for Emily still hold onto these traditions, although the story also represents the confusion during this time period.   The American South was, after the Civil War a place of forced conglomeration just as is seen in Faulkner’s story in the subtle inclusion of the description of the graveyard where Miss Emily was to be buried, â€Å"And now Miss Emily had gone to join the representatives of those august names where they lay in the cedar-bemused cemetery among the ranked and anonymous graves of Union and Confederate soldiers who fell at the battle of Jefferson† (Faulkner) thus leaving the ‘sides’ of the war forced together through death and anonymity. The Civil War was a battle for rights; for racism to cease, or at least slavery.   In the ideals of the south, slavery, unfortunately had become a ‘tradition’ and it is difficult for someone, especially for a culture to change their normality.   This ‘change’ that the Civil War brought upon the south is exercised quite stunningly through Faulkner’s character Colonel Sartoris in that he refuses to change his mode of thinking for the purpose of a smooth transition of south values to northern norms (Glatthaar 45), and thus gives the reader an august manner of racism, Colonel Sartoris, the mayorhe who fathered the edict that no Negro woman should appear on the streets without an apron-remitted her taxes, the dispensation dating from the death of her father on into perpetuity. Not that Miss Emily would have accepted charity. Colonel Sartoris invented an involved tale to the effect that Miss Emilys father had loaned money to the town, which the town, as a matter of business, preferred this way of repaying. Only a man of Colonel Sartoris generation and thought could have invented it, and only a woman could have believed it. (Faulkner). Here is seen the tradition of the south in the fact that Sartoris would not allow ‘Negro’ women to appear in public without an apron, which is a truly racism and sexist law to permit to be enacted.   The south however during this time period was a place in which the older generation wanted to hold firm to their beliefs in a type of call for integrity, no matter the ridiculous nature of this integrity. Miss Emily was the epitome of Southern values in this story; she harkened the town back to the ‘old ways’ in her manner, in her presence and thus whenever another character in the story approached her they were forced to reckon with her set of mores instead of the present situation.   This can be clearly seen in the manner in which she dealt with her taxes when the sheriff and the town committee tried to force her to pay her taxes and can especially be seen in the manner in which the town tried to get rid of the smell permeating from her house. The town did not approach her in a civilized manner because they did not want to tell a lady (a lady) that she stank, â€Å"†¦so they were not surprised when the smell developed. It was another link between the gross, teeming world and the high and mighty Griersons† (Faulkner). It is Emily’s character which is the focus of the story; her clandestine ways pitted against the townspeople as Watkins states, The contrast between Emily and the townspeople and between her home and its surroundings is carried out by the invasion of her home by the adherents of the new order in the town. Each visit by her antagonists is a movement in the overall plot, a contributing element to the excellent suspense in the story, and a crisis in its own particular division of the story (Watkins 509). It seems that with the close of the war there were certain sentiments of pity which arose for the south in that they needed aid to rebuild their destroyed towns, and this aid came from the North.   Tied into these emotive states of Post-Civil War America was proud, the South was proud and sometimes too proud to accept this aid when necessary; this same sentiment is seen in Miss Emily as well as her father, as Faulkner writes, â€Å"When her father died, it got about that the house was all that was left to her; and in a way, people were glad. At last they could pity Miss Emily. Being left alone, and a pauper, she had become humanized. Now she too would know the old thrill and the old despair of a penny more or less†.   Thus the town wanted vindication of sorts through pity, the ability to pity her made her less of a force just as is the case between the North and South states.

Baskerville Murder Essay Example for Free

Baskerville Murder Essay Murder mystery tales are among the most popular book genre. Murder mysteries will usually consist of an unknown murder that killed a significant character. The detective has to decide among many suspects with clues he or she found in the course of the book. Authors typically write books of this genre because they give the reader a feeling of suspense and confusion as they read the story. It keeps them guessing and switching their opinions as new facts are read. In The Hound of the Baskervilles by Arthur Conan Doyle, protagonists, Sherlock Holmes and Dr. Watson meet many people involved while trying to find the murderer of Sir Charles Baskerville, as said to be a mythical demon hound. Although there are many subjects in the case of the murder, Dr. Mortimer, The Barrymores, Jack Stapleton, and Roger Baskerville. Dr. James Mortimer is a medical practitioner. He is described as tall, thin, and good-natured with rather eccentric habits. He is the first suspect Holmes and Watson meet and the person to tell them about the case. He is possibly the murderer because he was in charge of Sir Charles will when he died. He could of manipulated the will to his own use. By killing Sir Charles the will follows whatever he would of made it. He challenges Holmes in the intro of the story to solve the case. He also owns a dog as shown on the carriage when him, Henry and Watson were headed to Baskerville Hall and discovered by the bite marks of his cane. Its possible that Mortimer could of used his dog and disguised him as the hound to scare Charles at a distance. He is also a close acquaintance to the Baskervilles so he knows a lot about the family that he could of used fro his plans. His information on Sir Charles’ condition at the time is explained when Mortimer said, â€Å"Within the last few month s it became increasingly plain to me that Sir Charles’s nervous system was strained to the breaking point† (Doyle, 43). With this information he could had literally â€Å"scared him to death† with any means that would relate to the hound’s curse. Mr. and Mrs. Barrymore are servants to Sir Charles and Henry. Mr. Barrymore is described as tall, thin and has a black beard. They are very close to the Baskervilles since their family served them for generations. Their motives could be after their wealth or maybe on the inside they are sick of serving them. The hound of legends could have been the Barrymores who served Hugo Baskerville and they were tired of a life of servitude. This hound could of went on from generation to generation. Supposedly, Holmes and Watson first seen Mr. Barrymore when they were chasing a man in a van and the driver described him as a short man with a black beard. When Watson and Henry arrive at Baskerville Hall, Mr. Barrymore says he and his wife would leave the hall soon because of Charles’ death and its too painful of them. As for Mrs. Barrymore, Watson says during the first night, â€Å"And then suddenly, in the very dead of the night, there came a sound to my ears†¦ It was the sob of a wo man, the muffled, strangling gasp of one who is torn by an uncontrollable sorrow† (Doyle, 159). The crying indeed comes from Mrs. Barrymore, which could have been caused, as Watson predicts, a haunting memory. Its possible the letter they received could also have something to do with the case. Jack Stapleton is a short man and a naturalist. He lives in the outskirts away from the other neighbors and the Baskerville Hall. He lives with his sister, Beryl and two servants. He became a suspect because Mortimer told Holmes and Watson that he knows the ins and outs of the moor. Watson first meets him when he came up to Watson and began a conversation. Oddly enough, he was interested in what Holmes and Watson thinks of the case and murder so far. After a few days with Stapleton, Watson believes something is not right about Stapleton and that he is masking his true colors to him. His motives could be that he is after the fortune of the family and only wants to be rich. When Beryl came to Stapleton and Watson while they finished their conversation, she said, â€Å"Go back! Go straight back to London, instantly Go away from this place at all costs! Hush, my brother is coming! Not a word of what I have said† (Doyle, 183). Thinking Watson was Henry, se gave him a warning, but s aid not to tell Stapleton. She later explains that he doesn’t want Henry to leave because the people need someone, but Watson is well aware she is hiding something. If Stapleton was the killer, he must be a master of disguise. When the driver described the man as short and with a black beard, Stapleton could of easily put on a fake beard and mislead the duo. He would also have access to Henry’s hotel room and take his shoes and he could of disguised himself as the hound. Roger Baskerville was the â€Å"black sheep† of the family when Hugo Baskerville was the owner. He is the son of Hugo and the brother of John. Mortimer states that he escaped to Latin America because he was an outcast and disgrace to the family. Interestingly enough, he never states if he died while there. Roger could of came back for revenge and would kill every Baskerville so he would be the only heir left. If he did survive and he came back, he is hiding somewhere from the people. What’s difficult is that anyone could be him because its unknown what he looks like. As Mortimer and Henry travel to Baskerville Hall, they were stopped and Perkins told them, â€Å"There’s a convict escaped form Princetown, sir. He’s been out for three days now, and the warders every road an every station, but they’re had no sight of him yet† (Doyle, 146). Roger could be the convict, Selden, and killed Charles before or after he was thrown in prison. Mortimer, the Barrymores, Stapleton and Roger Baskerville are the most likely suspects to the killer. Out of the four Stapleton could be the killer because he is more mysterious than the others and the fact he knows the moor makes him the prime suspect. Overall, mystery books are interesting because as the reader continues the story, his or her opinion will keep changing and gives the reader the suspense of who the person is. The Hound of the Baskervilles is one of many excellent mystery novels.

Analysis of the Public and Private Sports Industry

Analysis of the Public and Private Sports Industry Public, private and voluntary sectors in the sports industry, advantages and disadvantages of the leisure centre being in the public sector, how the local leisure centre can meet the aim of getting more local clubs to use its facilities. Introduction â€Å"Since the opportunity to participate in sport or recreation requires facilities, the central task of organisations, and associated individuals, is to provide a service which focuses on people and which satisfies that need.†[1] The sports industry has changed beyond all recognition since the beginning of the 1990’s in each of the public, private and voluntary sectors. The impetus has come from top level government policy with the creation of the UK Sports Council and the formation of the chief sporting bodies such as Sport England offering both funding and structure to the previously ad hoc nature of leisure and recreation in modern Britain. Moreover, the lure of professional sport has also irrevocably changed in tandem with the structural changes in amateur sport with the result that there is, at the dawn of the twenty first century, more people are taking an active part in sport, which has further increased the pressure on local services such as leisure centres. There are though vast differences between the way that the public and private sector sports providers are run and funded as shall now become apparent. The Private Sector With regards to the sports industry, the private sector refers to those leisure services that are funded by private capital and open only to private membership. This can mean anything from specialist professional sports clubs to health and fitness clubs to local sports teams that have been established and sponsored by local and national businesses alike. The advantages of this kind of sporting industry are predominantly economic with the funding of private sports clubs historically far outstripping the economic resources available to equivalent public sector sports services. Certainly in the 1970’s and 1980’s, private sector sports industries were far more popular and productive than their public sector counterparts mirrored in the elevated sporting achievements of private school sporting institutions as opposed to the relative failings of the same public (comprehensive) school sports bodies. There are, however, inherent disadvantages to sports and leisure services that rely exclusively on the private sector for funding. First and foremost, there are no guarantees that the source of that funding will remain constant for any fixed length of time. Benefactors are subject to the ups and downs of the free market economy, which can result in sharp reductions as well as rises in the level of funding provided. In addition, any leisure service that is inexorably tied to the private sector also inevitably suffers from the lack of community spirit that can only be adequately garnered through association with the local public authorities. Thus, while the advantages to sports services in the private sector appear on the surface to be all encompassing, the reality is that the lack of stability that characterises all facets of the private sector economy hampers the sustained growth and popularity. The Public Sector â€Å"We know that sport can make a positive contribution to national morale, health and the economy. We believe that it can enhance community spirit, equality of opportunity, personal development and social integration.†[2] As the above quotation from the UK Sports Council in 1992 attests, the government has radically altered the way in which it views sport and the national leisure industry. The leisure industry is no longer seen as a vehicle through which to achieve solely sporting success; rather, sport within the corridors of power in Westminster is now seen as a way of combating such issues as obesity, social exclusion and perceived self‑competence. â€Å"Sports are vehicles of identity, providing people with a sense of difference and a way of classifying themselves and others.†[3] As a direct result, funding within the public sector has seen a sharp, unprecedented rise since the early 1990’s with the government acting as the focal point behind this increase in official spending. An investment of  £1.5 billion over the next five years by way of state sponsored assistance has been promised by Westminster to further increase the organisational structures and performance levels of adult and child athletes who train and practice within the public sector. This money, bolstered by funding generated from institutions such as the National Lottery, is delegated to local sports authorities within Sport England, Sport Wales, Sport Scotland or Sport Northern Ireland and injected into the local community. Furthermore, local government spends approximately  £1 billion per year on sport and leisure, which is more than 50% of the total resources available to sport. This financial injection is far beyond any investment proposed by private capital; in fact, because of this large economic discrepancy, the private sector has increasingly sought to form a partnership with the public sector in order to be associated with the vast increase in interest in sport as witnessed in recent years. Moreover, public sector sports services also get to reap the rewards of the government’s efforts at placing the country on the international sporting map. The 2002 Commonwealth Games in Manchester and, more significantly, the 2012 Olympic Games to be held in London will prove to be long term sources of investment for all those with an active interest in public sector sporting services. Not only has funding vastly increased (with the cost to the government estimated to be in excess of  £1 billion for the 2012 Games), the facilities that have been and are being constructed are open to the public after the completion of the official competition. In Manchester this has served to open up a city centre swimming pool, an athletics track and a football stadium for use within the public sector. The results for London are likely to be much more wholesale than in Manchester. Moreover, as the new facilities and funding increase, so the burgeoning association between national identity, l ocal and central government and sport is further cemented. This has helped to push people into participating in public as opposed to private sports services, representing a significant turnaround from previous decades. Like private sector sporting institutions, public sector services are similarly riddled with pros and cons. The most obvious advantage at the present time is the aforementioned increase in public authority funding and facilities open to the public sector, exacerbated by a media that constantly underlines the partnership taking place between local government and sport. This is, however, a double edged sword as the major disadvantage to public sector sports services concerns the very nature of government. Ultimately, just because it has suited New Labour to promote participation in recreation and sport is not to state that the Tories would necessarily feel the same. Thus, public sector sports are subject to the same ups and down and insecurities that beset the private sector. The Voluntary Sector Voluntary organisations rely heavily upon both the community and private enterprises for funding; they therefore straddle the boundaries that have traditionally separated the public and private sectors. Once more, though, it is the unprecedented rise in government funding that has been the voluntary sector’s greatest asset. The revamped Department for Culture, Media and Sport set up the Community Club Development Programme (CCDP) specifically to deal with the funding problems regarding the facilities and personnel required for the successful operation of volunteer sports clubs. The CCDP will provide  £100 million to National Sports Governing Bodies by March 2008 for the construction and continuation of community based sports clubs. Advantages to this kind of sporting authority centre upon the lack of reliance solely upon the public or the private sector, while conversely, at the same time, the lack of constant source of funding makes the voluntary sector the most vulnerable within the current social and political climate. Conclusion There are vast disparities between the public and private sectors with the local voluntary leisure centre enjoying the benefits of both worlds. For as long as the current climate favours the sports and recreation industry, the community leisure centre will continue to reap the rewards of a society renewing a relationship with exercise that had previously become stale. At present there is an excess of people interested in taking part in leisure and sport that is wholly to the benefit of local leisure centres that are able to charge admission fees that are significantly less than those on offer in the private sector. In addition, excessive government funding signals that the economic means at the public and voluntary sectors are currently vastly superior to those of the private sector. However, in the final analysis, one should not presume that the imbalance in favour of the public sector will remain as it is indefinitely. Should leisure and sport once again find themselves on the peri phery of popular culture, we would surely see a reversal of contemporary trends with the balance tipped heavily in the private sector’s favour as is the case with health and education services. Politics, like economics, is subject to sweeping changes in a very short space of time. References Biddle, S., Sallis, J. and Cavill, N. (Eds.) (1998), Young and Active? Young People and Health Enhancing Physical Activity: Evidence and Implications London: Health Education Authority Elvin, I.T. (1990), Sport and Physical Recreation London: Longman Horne, J., Tomlinson, A. and Whannel, G. (2000), Understanding Sport: An Introduction to the Sociological and Cultural Analysis of Sport London: E FN SPON Hylton, K. (Ed.) (2001) Sports Development: Policy, Process and Practice London: Routledge MacClancey, J. (1996) Sport, Identity and Ethnicity Oxford: Berg Sport in the Nineties – New Horizons: a Draft Consultation (1992) London: UK Sports Council Footnotes [1] Elvin, I.T. (1990), Sport and Physical Recreation London: Longman, p.6 [2] Sport in the Nineties – New Horizons: a Draft Consultation (1992) London: UK Sports Council, p.75 [3] MacClancey, J. (1996) Sport, Identity and Ethnicity, Oxford: Berg, p.2

Morality in Slaughterhouse Five :: Essays Papers

Morality in Slaughterhouse Five The destruction of Dresden was not "moral," nor is any destruction, really. We as mere mortals do not have the right to judge what is moral or not, however. That jurisdiction is left to the powers that be. But, we can still make haphazard guesses as to what strikes us as moral and immoral. Killing other humans is not something we were given the authority to do. The means yes, the will, yes; but not the authority. We have no right to decide who lives or dies. Think of it this way, how would you like it if someone decided you should die for something you had done, malicious or not. Events like the utter destruction of Hiroshima or Baghdad, or anywhere else for that matter, are completely detestable. Despite the fact that the inhabitants of those places had done some things to us that were unacceptable, we still had no right to take the action we took. There is no excuse for such action, there is almost always an available alternative to annihilation. Now, Sodom and Gomorrah, on the other hand, were destroyed morally and rightly by the powers that be. The fact that Lot’s wife, and innocent in the matter (despite the fact that she had compassion for the doomed), just happened to make a foolish choice. The cities were destroyed by the powers that be, whether God or the gods, for reasons they saw fit. It would seem the lesson did not take very well. However, this was an exception to the rule. No individual or group of individuals was directly involved in this. Those that were fit to be saved, were, and those unfit for salvation were demolished. With mass killings as undertaken by mortals, there is no determining or innocence or guilt. Innocents are killed alongside guilty. Those not even involved are massacred along with the rest. That is not to say that people should be sorted through, it is just to say that there is no rhyme or reason to it. It is simply senseless killing. The morality of the crusades is also in question. Christians (a.k.a.—the crusaders) believe in acceptance, forgiveness and universality. However, they proceed to kill those that do not comply with their religion. Am I the only one missing something? It seems to me that people of a religious nature would rather discuss and compromise than storm and pillage.

The Corrupt Social Structure Exposed in A Tale of Two Cities :: Tale Two Cities Essays

The Corrupt Social Structure Exposed in A Tale of Two Cities Charles Dickens has been acclaimed as one of the foremost satirists of the nineteenth century. In his novel A Tale of Two Cities Dickens finds fault with the social structure of the society. A few of these social problems are the difference between the classes, the lunacy of the revolution, and the judicial system in effect as this time. The first of the faults in the social structure of the society is the difference between the classes. It is not just the difference between the poor and rich but also between the rich and the royalty. While Monsieur the Marquis is driving through St. Antoine, he runs over a child. All he does is toss a few gold coins out to the father and drives away. This is showing that all the aristocracy cares about is money. Another place in the novel where Dickens shows the difference between the classes is when the Monseigneur is having his chocolate while everyone is waiting to speak with him. When he is done with his chocolate all he does is walk out and brushes past everyone else as if they are not there. This shows that all the higher aristocracy cares about is themselves. Another fault the Dickens points out about the social structure in the society is the lunacy associated with the revolution. The way the people of St. Antoine get crazy from being in such a violent situation is the fault that is being described here. When the wood-sawyer starts talking about his saw as "his little guillotine" it shows that he is affected and is a "typical revolutionary", with a cruel regard for life. Another place where Dickens describes this revolution lunacy is when the crowd of "five thousand demons" come around the corner "dancing" to the Carmagnole, the song of the revolution. This shows that everyone who has a part in the revolution has become like one, a large mass of mindless people who only have death on their minds. The third fault that Dickens wants to point out in the novel is the way the judicial system is corrupt. Throughout the novel Dickens mentions that any of

orwells political message to the world Essay -- essays research papers

Many authors bring in the theme of politics into their work in order to make their creations more appealing and as a form of expressing their personal views. George Orwell’s â€Å"Nineteen Eighty-four† is a novel that contains many political messages to the world. Orwell felt that part of his role as a writer is to serve as a voice of conscience to our society by trying to express the truth as he saw it. The novel was written in a crucial time period in modern history after the Second World War and at the beginning of the Cold War. One can see that the book was influenced by current events of its time mixed with Orwell’s standpoint. He focuses on three major political issues that effect society, which are the dangers of war, class differences and dictatorship. Orwell was trying to show how certain political systems could affect our society by working for only selected few’s interests and suppressing individual freedom. â€Å"1984† was written in a realistic way of the â€Å"worst case scenario† in order to warn people of what may happen if certain dangerous political ideologies gain or re-gain power. One of the most important political issues Orwell addresses in â€Å"1984† is the idea that war is bad. He does so by showing how the living conditions described in Oceania are a cause of the war. When it was reported that Oceania was winning, the citizens believed they would get benefits from it, which they did not. Orwell was pointing out the disadvantages of war that the poor life style was blamed on of the war effort. By emphasizing that he was showing that standard of living goes down during war for all people. The three powers Eurasia, Eastasia, and Oceania, are in a constant state of war with one another, yet all are self-contained and require no trade with one another, and therefore are not using war for economic needs. Because they have no economic reason, it can be suggested that Orwell was criticizing another popular reason to go into war (especially in WWII), nationality, and believed it should not be a justifiable reason for war. Goldstein’s book explained that the powers were in a constant state of war so the people will be too preoccupied with the war effort to worry about whether or not the present political system is working. The government distracts the people by constantly reminding them that when they win the war, Oceania will rule the world, and life will be ... ...s its own people (they are merely "cheap labour") One of the major issues in 'Nineteen Eighty-four' is the nature of freedom and the way that Totalitarianism has the capacity to destroy it. Winston's comment in his diary that "Freedom is the freedom to say that two plus two makes four" encapsulates Orwell's belief that the individual must have the right to make up his own mind, regardless of official political party lines. The Party is a totalitarian government When the propaganda, deprivation, and rigid guidelines fail to convert someone to Party doctrine (INGSOC), the government uses torture to brainwash citizens. The fact that the Party must turn Winston into a walking zombie to finally crush his inner-revolt, reveals the Party’s ultimate frailty. Since the principles of INGSOC fail to inspire thinking people like Winston, the Party has no choice but to use extreme force and coercion to stay in power. Orwell calls upon his readers to recognize the evil and frailty of the Party and fight to prevent the spread of totalitarianism. While Orwell does not advocate for a specific alternative system, undercurrents of Socialism, Democracy, and Capitalism pervade.

Evaluate the regulation of care provision for looked after children and young people Essay

The organisation that support carers and who regulates them include: The General Social Care Council (GSCC) is responsible for the registration of all people who work in social services in England and for regulating their education and training. This includes those working with adults and with children. Local Authority Children’s Services: Ofsted are responsible for the inspection of local authority arrangements, for the protection of the children within them. These unannounced inspections look at how well the local authority and its partners identifies, helps and protects children in the local authority area, and safeguards the organisations that are responsible for children in vulnerable positions or may need extra looking after, for example children in foster care. The Care quality commission (CQC) deals with the essential standards to make sure quality and safety is taken into account. This includes places that care is provided such as the District general hospital and car e homes. The CQC has the authority to take action on behalf of people who use services that may be unsatisfactory. This can only take action if there is reason to think that anyone’s basic rights or safety are not being met. The CQC can make particular actions in reaction to risks seen as serious. For example, the CQC can request that a care home or hospital is closed until the provider reaches the safety requirements, otherwise suspension will go forward. The CQC can take a service off the register without question when necessary. Third section organisations are also in place for the protection of children; these can be charity organisations which receive both public and private funding. These organisations include: Barnados- This is a charity which helps to support: vulnerable children, children’s families, communities and young carers. Their job is to prevent as much child poverty, child abuse and child sexual abuse from happening. They campaign for the rights of children and provide a range of support including: counselling, fostering, adoption, training and educational services. For more than 100, 00 children and young people and their families, they also help asylum seeking children. It is one of the biggest children’s charities in the UK and raises money through high streets stores, local retail shops and second hand stores as well as an online shop.  NSPCC- Their â€Å"aim is to end cruelty to children in the U K.† The NSPCC helps children at risk, by helping those who are the subjects of: neglect, physical abuse and sexual abuse. They also help children under one, looked after children. To help end cruelty to children and young people in the UK, they create and deliver services that will be capable for protecting children and young people. They provide support and advice for adults and professionals if they are concerned about a child. They work with organisations to make sure that they will effectively achieve protection of children and young people and campaign for changes to legislation for the protection and rights of every individual child. Childline is a service that children and young people can contact for free if they are ever in need of talking to someone confidentially about general issues and problems, big or small. If a child is worried, scared, upset or just in need of talking to someone they can contact Childline and someone can provide information and support where they can call free, have a 1-2-1 chat online on an instant chat service, send emails, message on the Childline message boards or Ask Sam. â€Å"Whenever children need us, Childline will be there for them- 24 hours a day, 7 days a week, and 365 days per year.† Private Providers are put in place for the care of children such as: private nurseries that provide day care for the carers of children, where they pay for them to be looked after. The Early Years Foundation Stage (EYFS) is part of the governments’ wider scheme. It is laid out in the Children’s Plan and Every Child Matters, which gives every child a chance to start develop ing early on in life. Every nursery that is registered in England is inspected by CQC against the EYFS.

Admission to the MBA Program

The European Union and the Government of China combined forces in 1994, to set up an internationally acclaimed Business School. It is the best in China and offers an MBA program that compares favorably with the best in the world. It has the unique distinction of being the only Asian institute to receive international rankings.This school is located in Shanghai and its faculty is the best in the field. Only the highly experienced and knowledgeable are appointed as teachers in this school. Its full time MBA program is excellent. Moreover, there is the added attraction of the comparatively low cost of living in Shanghai (CEIBS – China Europe International Business School, 2005).Globalization has changed the world and multinational corporations rule the roost. This has brought vast changes to the economies of the region. Further, in the Asian region, countries like China and India have proved to be vibrant economies. They are developing very fast and have proved far superior to th e previous Asian tigers, who in the end had wound up as paper tigers.This is the economic situation that interests me immensely and which has possessed my imagination. The Chinese with their skilled and highly dedicated manpower are making a significant difference in the consumer industry and to a certain extent in computer software. They manufacture high quality fireworks, cell phones, television sets and other consumer electronic goods. Moreover, these goods are far cheaper than the goods manufactured in the developed countries.In order to penetrate into this scenario in an effective manner, it is essential to procure an international MBA degree. Such a degree is provided by the China Europe International Business School. Moreover, I want to enhance my contacts with international professionals in this field, in order to gain a mastery over the nuances that govern these economies.The future of economic development will be in the Asian region and I want to be actively involved in th is growth. As a person belonging to this region, I will have the added advantage of being able to identify pockets of potential economic growth. This will make me very good at identifying investment opportunities. In addition, I would like to start an investment fund in Asia, which would cater to the needs of the American investors.I have quite a bit of experience in managing in the most difficult of situations. I was posted as a Non – Commissioned Officer in the Marine Corp. I used to head a thirteen man platoon of marines on daily patrols in Iraq. In addition, to completing my set mission with minimum loss to my platoon, I also used to play the role of the platoon translator, due to my knowledge of Arabic, and I used to liaison with the Iraqis.This stint in the army, under the most adverse of conditions, made me an expert in managing situations, where most of the mistakes had a fatal outcome. This taught me to work without committing mistakes. Prior to my tenure in the army , I had worked with the Central Intelligence Agency. In addition, I have a BBA in finance from the University of Texas at Austin. Moreover, I am an acknowledged authority in dispute advisory services, complex data management, claims management and bankruptcy.Financial modeling is not only complex but also fascinating; I had the opportunity to create an invaluable tool for a billion dollar insurance entity. This tool was instrumental in analyzing policies in the tens of thousands, in order to establish the adequacy of the amount of premium being charged.Another area of my expertise is in the application of Oracle to finance and accounting. In this endeavor, I developed reporting functions for a telecom company, whose turnover was in billions. This company’s offline production database was developed by me. Moreover, I was actively involved in the preparation of a number of crucial reports for the management of that company.In another instance, I used my skill with databases to develop a very useful database for a health insurance company. In this project I used Oracle as well Access. I am very well up in financial consulting and had assisted a multinational banking corporation. In addition to my proficiency with Arabic I am also very well up with Mandarin Chinese.This is just a sampling of my numerous achievements and it goes without saying that I possess quite a bit of practical knowledge regarding management and business administration. It is my heartfelt desire to enhance my practical knowledge in these subjects with exemplary theoretical knowledge and an MBA from the China Europe International Business School would be extremely useful in this regard.ReferencesCEIBS – China Europe International Business School. (2005). Retrieved January 29, 2008, from hobsons MBA

Comparison and Contrast

Long Distance Relationship Relationship is built when a man and a woman want to make a commitment between them and hope to make their relationship last forever. Everything will bee done in order to make their relationship keep going until marriage. On the other side, there is a kind of relationship between people who live separately far away but they keep having relationship between them in the name of love, trust, and faith. That kind of relationship we call it long distance relationship. Not all of LDR (Long Distance Relationship) couple can make it through until marriage.They have bigger problems than couple who don't live far away and can meet each other easily. The problems are the distance where they live are far away, they need to spend more money to keep commonicating each other, and the worst is they can cheat each other. They will meet those problems which can cause them to break up. The first problem in LDR is actually the distance. They live far away and they can not meet each other everyday. When those couple live separately far away they will suffer for some things like loneliness, miss each other, and they can not share the same thing and time together.How a man can cheer his woman up when they live far away? This kind of thing will effect to their feeling in relationship. The only way to keep contact each other just by phone or texting message. When they see a couple who always spend time together in weekend the LDR couple will feel sad because how can they have a relationship but it is hard to meet each other. Those kind of thing will cause them to fight and they need to more understand each other about this kind of relationship.Then second problem is they need to spend more money than an usual couple. When the distance come as the problem they need to spend more money to meet their couple who live far away. They have to take transportion for example by plane for those couple who live different country. They need more money to buy tickets, the expensive phone bills, and internet. In order to make them keep contact each other they need to send messages everyday or when they are missing each other they will have a phone night call to hear their couple voice.Meanwhile, for those couple who using internet they can use skype, twitter, or facebook. They use skype in order to see each other face instead of go to their place who live far away. Besides money, it really need to spend more time to communicate each other and it might distract their activities such as work, school, or house things. When their lost of time to communicate each other by phone or internet it will raise the couriousity for them because LDR couple will have more bad feelings and couriousity because they never meet each other.The last thing and even the worst thing is they can cheat each other without think about their couple feeling who live far away. Not all of people can survive from this kind of relationship. They need to meet the person who they love, s pend time together, and share the same thing which the like. Therefore, they want to have an usual relationship who can make them always bee together with their couple. The man or woman who can not get rid of this kind of feeling will cheat behind their couple.

An Analysis on Taj Group of Hotels

Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Ne xt, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative p erformance of Taj Group of Hotels versus the others. Company Overview: VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.  Also you can read about  History of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest h otel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy t hey provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping thi ngs simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminat ed by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with severa l American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportu nity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certifica tion program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming ch anges. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increa se at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through phys ical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categoris ed as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower t han the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and informa tion. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj M ahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excell ing themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs. An Analysis on Taj Group of Hotels Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Ne xt, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative p erformance of Taj Group of Hotels versus the others. Company Overview: VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.  Also you can read about  History of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest h otel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy t hey provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping thi ngs simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminat ed by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with severa l American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportu nity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certifica tion program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming ch anges. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increa se at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through phys ical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categoris ed as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower t han the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and informa tion. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj M ahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excell ing themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs.