Cognitive Dissonance Definition and Examples

Cognitive Dissonance Definition and Examples Psychologist Leon Festinger first described the theory of cognitive dissonance in 1957. According to Festinger,  cognitive dissonance  occurs when people’s thoughts and feelings are inconsistent with their behavior, which results in an uncomfortable, disharmonious feeling. Examples of such inconsistencies or dissonance could include someone who litters despite caring about the environment, someone who tells a lie despite valuing honesty, or someone who makes an extravagant purchase, but believes in frugality. Experiencing cognitive dissonance can lead people to try to reduce their feelings of discomfort - sometimes in surprising or unexpected ways. Because the experience of dissonance is so uncomfortable, people are highly motivated to try to reduce their dissonance. Festinger goes as far as to propose  that reducing dissonance is a fundamental need: a person who experiences dissonance will try to reduce this feeling in much the same way that a person who feels hungry is compelled to eat. According to psychologists, our actions are likely to produce a higher amount of dissonance if they involve the  way that we see ourselves and we subsequently have trouble justifying why our actions didn’t match our beliefs. For example, since individuals typically want to see themselves as ethical people, acting unethically would produce higher levels of dissonance. Imagine someone paid you $500 to tell a small lie to someone. The average person probably wouldn’t fault you for telling the lie- $500 is a lot of money and for most people would probably be enough to justify a relatively inconsequential lie. However, if you were paid only a couple of dollars, you might have more trouble justifying your lie, and feel less comfortable about doing so. How Cognitive Dissonance Affects Behavior In 1959, Festinger and his colleague James Carlsmith published an influential study showing that cognitive dissonance can affect behavior in unexpected ways. In this study, research participants were asked to spend an hour completing boring tasks (for example, repeatedly loading spools onto a tray). After the tasks were over, some of the participants were told that there were two versions of the study: in one (the version the participant had been in), the participant was not told anything about the study beforehand; in the other, the participant was told that the study was interesting and enjoyable. The researcher told the participant that the next study session was about to start, and that they needed someone to tell the next participant that the study would be enjoyable. They then asked the participant to tell the next participant that the study was interesting (which would have meant lying to the next participant, since the study had been designed to be boring). Some participants were offered $1 to do this, while others were offered $20 (since this study was conducted over 50 years ago, this would have been a lot of money to participants). In actuality, there was no â€Å"other version† of the study in which participants were led to believe the tasks were fun and interesting- when participants told the â€Å"other participant† that the study was fun, they were actually (unknown to them) speaking to a member of the research staff. Festinger and Carlsmith wanted to create a feeling of dissonance in participants- in this case, their belief (that lying should be avoided) is at odds with their action (they just lied to someone). After telling the lie, the crucial part of the study began. Another person (who appeared to not be part of the original study) then asked participants to report on how interesting the study actually was. Results of Festinger and Carlsmiths Study For participants who were not asked to lie, and for participants who lied in exchange for $20, they tended to report that the study indeed wasn’t very interesting. After all, participants who had told a lie for $20 felt that they could justify the lie because they were paid relatively well (in other words, receiving the large sum of money reduced their feelings of dissonance). However, participants who were only paid $1 had more trouble justifying their actions to themselves- they didn’t want to admit to themselves that they told a lie over such a small amount of money. Consequently, participants in this group ended up reducing the dissonance they felt another way- by reporting that the study had indeed been interesting. In other words, it appears that participants reduced the dissonance they felt by deciding that they hadn’t lied when they said the study was enjoyable and that they really had liked the study. Festinger and Carlsmith’s study has an important legacy: it suggests that, sometimes, when people are asked to act in a certain way, they may change their attitude to match the behavior they just engaged in. While we often think that our actions stem from our beliefs, Festinger and Carlsmith suggest that it can be the other way around: our actions can influence what we believe. Culture and Cognitive Dissonance In recent years, psychologists have pointed out that many psychology studies recruit participants from Western countries (North America and Europe) and that doing so neglects the experience of people who live in non-Western cultures. In fact, psychologists who study  cultural psychology  have found that many phenomena that were once assumed to be universal may actually be unique to Western countries. What about cognitive dissonance? Do people from non-Western cultures experience cognitive dissonance as well? Research seems to suggest that people from non-Western cultures do experience cognitive dissonance, but that the  contexts  that lead to feelings of dissonance might differ depending on cultural norms and values. For example, in a  study  conducted by Etsuko Hoshino-Browne and her colleagues, the researchers found that European Canadian participants experienced greater levels of dissonance when they made a decision for themselves, while Japanese participants were more likely to experience dissonance when they were responsible for making a decision for a friend. In other words, it seems that everyone does experience dissonance from time to time- but what causes dissonance for one person might not for someone else. Reducing Cognitive Dissonance According to  Festinger, we can work to reduce the dissonance we feel in several different ways. Changing Behavior One of the simplest ways to address dissonance is to change one’s behavior. For example,  Festinger explains  that a smoker might cope with the discrepancy between their knowledge (that smoking is bad) and their behavior (that they smoke) by quitting. Changing the Environment Sometimes people can reduce dissonance by changing things in their environment- in particular, in their social environment. For example, someone who smokes might surround themselves with other people who smoke instead of with people who have disapproving attitudes about cigarettes. In others words, people sometimes cope with feelings of dissonance by surrounding themselves in â€Å"echo chambers† where their opinions are supported and validated by others. Seeking Out New Information People can also address feelings of dissonance by processing information in a  biased way: they may look for new information that supports their current actions, and they might limit their exposure to information that would make them feel greater levels of dissonance. For example, a coffee drinker might look for research on the benefits of coffee drinking, and avoid reading studies that suggest coffee might have negative effects. Sources Festinger, Leon.  A Theory of Cognitive Dissonance.  Stanford University Press, 1957.  https://books.google.com/books?isbn0804709114Festinger, Leon, and James M. Carlsmith. â€Å"Cognitive Consequences of Forced Compliance.†Ã‚  The Journal of Abnormal and Social Psychology  58.2 (1959): 203-210.  http://web.mit.edu/curhan/www/docs/Articles/15341_Readings/Motivation/Festinger_Carlsmith_1959_Cognitive_consequences_of_forced_compliance.pdfFiske, Susan T., and Shelley E. Taylor.  Social Cognition: From Brains to Culture. McGraw-Hill, 2008.  https://books.google.com/books?id7qPUDAAAQBAJdqfisketaylorsocialcognitionlrGilovich, Thomas, Dacher Keltner, and Richard E. Nisbett.  Social Psychology. 1st edition, W.W. Norton Company, 2006.  https://books.google.com/books?isbn0393913236Hoshino-Browne, Etsuko, et al. â€Å"On the Cultural Guises of Cognitive Dissonance: The Case of Easterners and Westerners.†Ã‚  Journal of Personality and Social Psychology  89.3 (2 005): 294-310.  https://www.researchgate.net/publication/7517343_On_the_Cultural_Guises_of_Cognitive_Dissonance_The_Case_of_Easterners_and_Westerners White, Lawrence. â€Å"Is Cognitive Dissonance Universal?†.  Psychology Today Blog  (2013, Jun. 28).  https://www.psychologytoday.com/us/blog/culture-conscious/201306/is-cognitive-dissonance-universal

Suez Crisis Term Paper Example | Topics and Well Written Essays - 1250 words

Suez Crisis - Term Paper Example Ever since the proposal of the Suez Canal was suggested, controversy broke out among key nations. The canal offered an important strategic advantage which was recognized by many different powers. The assignment will focus on the construction and opening of the canal in order to better understand its importance in the modern world. The factors which contributed to the beginning of the Crisis will also be examined. The Crisis itself will be explored with its complex political goings on and brutal military action. The assignment will also take a look at how and why the Crisis ended. Finally, the aftermath of the Crisis will be examined and assessed in order to see how it affected the countries involved and their future relations. 2. THE SUEZ CANAL The Suez Canal was opened on 17 November 1869; there by, creating a water way between Africa and Asia; for, it allowed ships to sail directly between the Mediterranean and the Indian Ocean. The canal was 160 km [101 miles] long and 296m at its narrowest point. [New World Encyclopedia Contributors, 2008] Although, Napoleon had entertained ideas of opening such a canal, it was Ferdinand de Lesseps, a French diplomat who put the dream into motion for a linking water way which would be accessible to ships of all nations. He presented his idea to Egypt and in 1854 the Viceroy of Egypt, Mohammed Said Pasha, agreed upon the construction of the Suez Canal. A prospectus was circulated among the leading nations of the time in order to promote the idea of the canal and to find investors to sponsor the construction. This lead to the formation of the Universal Company of the Suez Maritime Canal on 20 December 1858. Due, to rivalry between France and Britain during this time, Britain was loth for France to extend its power in the region where the canal was to be constructed. Therefore, Britain refused to invest in the canal and campaigned against its construction. This led to a lack in foreign investors; thus, it was that Egypt receiv ed 44% in shares of the canal. Construction on the canal was finally begun on 25 April 18599. [British Broadcasting Corporation, 2009] It has been reported that the French employed forced labor from Egypt to construct the canal. Britain used this leverage to disrupt work on the canal by insighting unrest among the workers. It has been estimated that over 30 thousand Egyptians and 1.5 million foreigners helped in the construction of the canal. Due, to the hard working conditions over 120 thousand laborers died. [NWEC, 2008] The construction of the canal cost almost double the original estimate, totaling $100 million, making it $1 million per mile. France conducted the tariffs which were to be paid by vessels travelling on the canal. [Penfield, 1907 p7] It is ironic that three quarters of the traffic of the canal during the first year was made up of British vessels transporting goods to and from their colonial territories as well as transporting military and administrative personnel m ore quickly to Africa; thus, aiding Britain in the expansion of its colonies. [New World Encyclopedia, 2008] It took only 14 to 16 hours to traverse the canal. The canal shortened the route from Britain to Bombay in India from 10,860 miles to just over 4,600 miles. [Penfield, 1907 p15] Egypt’s Viceroy, Said Pasha, died before the completion of the canal and was succeeded by his nephew, Ismail Pasha. He was an ambitious man who

An Evaluation of the Impact of Sales Representatives on International Dissertation

An Evaluation of the Impact of Sales Representatives on International Business - Dissertation Example This dissertation is a qualitative analysis of the value of this method of business management. It discusses findings in the form of revenue and profit charts of the selected company, and analyses those findings in light of the restructuring of the company business policy by the incorporation of sales representatives as marketing agents. It concludes by presenting recommendations on the measures that could be adopted to improve the impact and efficiency of sales representatives across the world, by highlighting and studying the challenges that the representatives might face in the field. Through this dissertation, it is recommended that instead of relying solely on one technique of international business dealing, the multi national companies should employ a combination of techniques so that the limitations of one are compensated for by the advantages of the other; in this case, such combination would be that of using sales representatives along with retail and departmental stores for international business. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 3.2: Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 3.3: Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 40 Chapter 4: Advantages and Limitaitons†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 43 4.1: Advantages of Sales Representatives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 43 4.2: Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2a: Limitations of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 4.2b: Limitations of the method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 50 Chapter 5: Recommenda tions and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 54 5.1: Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 54 5.2: Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 63 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 67 List of Tables Table Page Number 3.2.1: Revenue divisions of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 3.2.2: Fourth quarter revenue and profit Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 3.2.3: Total and net global expenses of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3.2.4: Zonal revenues and profits of Avon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..39 List of Figures Figure Page Number 3.2.1: Overall percentage trend in total revenue and operating profits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3.2.2: Percentage trend in total revenue and operating profits in Latin America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 3.2.3: Percentage trend in total revenue and operating profits in North America†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 3.2.4: Percentage trend in total revenue and operating profits in Central and Eastern Europe†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 36 3.2.5: Percentage trend in total revenue and operating profits in Western Europe, Middle East, and

Critical thinking Essay Example | Topics and Well Written Essays - 500 words - 8

Critical thinking - Essay Example This is the best motivational technique that a parent can use, because it is natural for children to behave in a certain way when their behavior is appreciated with a reward. The term coined by B.F. Skinner, negative reinforcement is a kind of motivational technique that aims at repetition of a certain behavior, by the removal of aversive stimuli. An aversive stimulus is some sort of physical or mental discomfort. A response or behavior is strengthened when an individual knows that he will escape a negative outcome. My mother has always told me to clean up the mess in my room before I leave for school. She has, at times, yelled at me when I left my room untidy. So, I knew that I have to clean up my room in order to escape the anger of my mother. In this example, my mom’s anger was the negative reinforce or the negative outcome, which I avoided by correcting my behavior. Consider a student whose mobile phone rings up when he is attending his favorite math class. His teacher reprimands him in front of his classmates, and gives a lecture on bad effects of using mobile phones during lectures. Since the student feels ashamed in front of his peers, he powers off his phone, and makes up his mind to always switch it off during lectures. This way, his negative behavior is weakened by positive punishment. Negative punishment involves taking away of some expected and desired outcome after a negative behavior is shown. Negative punishment is also intended for weakening the negative behavior, so that it does not happen again in future. I remember myself fighting with my little brother over a video game. He wanted to play it first, while I was saying that since it was my idea, so I should play it first. We started yelling at each other, while each of us snatching the DVD from the other. My mom came in, and with an angry look, took the DVD away with her in the kitchen, and hid it somewhere. This is an example of taking away a desired object with the

Barleria Prionitis Linn

Barleria Prionitis Linn

Essay --

About 13 years ago , America wasn't involved in any wars with any nation. Our nation deported not as many immigrants as we do today, and citizens used to get through airport security in five minutes. As we can see a lot can change in little over a decade. Many dramatic changes needed to be changed after September 11th. The 9/11 attack stands alone as a unforgettable moment in United States history, that showed the most influential effects on the America and its citizens. 19 groups of combat that were known to be associated with the Islamic extremist group al-Qaeda hijacked four airliners and carried out suicide attacks against targets in the United States on September 11, 2001 ( "9/11 Attacks."). Two different planes flew into the towers of the New York City, World Trade Center. Meanwhile there was a third plane third plane hit the Pentagon that was outside Washington, D.C. The fourth plane took a wrong turn and crashed into a field in Pennsylvania. Death and destruction came out of the 9/11 attacks. More than 3,000 people were killed during and afterward the attacks in not only New York City but also Washington, D.C., this count did not include the 400 police officers and firefighters who also died.( "9/11 Attacks."). The human tragedy of 9/11 is unbearable and immeasurable. Yet there is another cost, the kind we are known to measuring, which is the economic cost. 9/11 Affected the United states economically. First it started off with the 2001 recession. In 2001, four days after the attack the economy started to drop for the first time since the Great Depression. Between the insurance cost, cost of rebuilding the World Trade Center into a Memorial and Museum, the United States spent a lot of money. New York City, had 430,00... ... higher chance of developing cancer compared to those in the group that was not exposed to the dust. 135 people had cancer in a non-exposed group. This was being compared to 161 smaller sized group (9 /11 Ten Years On - The Health Effects On Rescue Worker). Not all effects of 9/11 were good, but some of them changes the United states for the better. 9/11 was one of the worse days in american history that affected americans economic, security, health, and physiologically. Fortunately, the person who planned this horrible attack was found in 2011 and killed. This was a sense of relief for american people. Yes, people are still scared about future attacks but know that this time the united states know what to do. The 9/11 attack stands alone as a unforgettable moment in United States history, that showed the most influential effects on the America and its citizens.

Nutrition Final Paper Essay

Question 1 (3 pts): Clients will often approach the RD, bewildered as to how to select, plan, and prepare a healthy diet for themselves or their families. Using yourself as an example, discuss the six basic principles of diet planning and how they apply to your dietary intake. Answer 1: Preparing and eating health meals for me and my family can be difficult with our busy schedule, but it starts with a plan. Using the 6 principles of diet planning I start with adequacy. I accomplish this by writing out a grocery list of all the things my family will need for the week. I also shop weekly because we prefer fresh fruit and vegetables. Next, I make sure we have an even balance of foods. I write out meal plans for the week to make sure my family has an even items of food and also a variety of foods. This can be very challenging with young picky kids, because my son would just eat fruit and oatmeal all day long if I let him. Variety is really hard in the Parker home because of the limited food choices do to my husband intolerance to red meats and dairy products. I also struggle because my favorite food list consists of about 10 different kinds of foods. We don’t really have problems with the nutrient density because we only eat lean proteins such as fish, turkey, and chicken. My husband cannot tolerate fatty food so we don’t fry, and we enjoy a fixed variety of fruits and vegetables. I do not pay attention to calorie content unless it is a prepackaged food you heat up or add water to, but I do make sure what I’m putting into my families bodies is enough to keep them going for the day. Moderation is the last of the principles and a big one in my house. When cooking we do not add extra salt for taste nor do we consume foods with high trans fat, saturated fat,or cholesterol. Water is also the most consumed beverage. Soda has no home in my pantry, but we do elect for juices that are not made from concentrate. Question 2 (2 pts): Discuss the key recommendations of the Dietary Guidelines for Americans 2010 and differentiate these guidelines from the Canadian Guidelines for Healthy Eating. Do you have a preference as to which one you would use with clients? Answer 2: The dietary guidelines for Americans in 2010 have 4 main points. Starting with balancing calories to manage weight. With in this section it talks about how to maintain calorie control,intake,and balance. Also, is talks about physical activity and keeping active to maintain a healthy weight. In the Canadian guidelines it has in own section for keeping active and doing it in accordance to your body weight, but it really doesn’t touch on calorie balance or intake. Next, the American guidelines touches on foods to reduce from your diet. Focuses limiting sodium, saturated, mono and poly saturated,cholesterol ,trans fats,added sugars,refined grains,and alcohol. Whereas Canadian guidelines really just focus a lot on salt intake, alcohol, and caffeine. Next American guidelines talks about food to increase. Included in this list is fruits, vegetables, fat free dairy, lean proteins, seafood, and foods that have more vitamins within them. The Canadian guidelines emphasis consuming a variety of complex carbs and foods from the earth. Also, incorporating low fat dairy products as part of a daly routine. Although, both will guide the average person to a healthier lifestyle I would refer my clients to the American guidelines because it goes in to more depth of how to live healthier. Question 3 (3 pts): MyPyramid is a popular graphic source for nutrition information. In fact, it is so popular that it has been duplicated as a graphic for exercise information, vegetarian diets, etc. Given its popularity, it would appear that MyPyramid is the best pictorial to teach consumers nutritional information. Would you agree or disagree? Why? After you have stated your own personal argument, consider the other perspective and discuss why someone would take this perspective. Answer 3: I believe MyPyramid is a great way to teach consumers nutritional information, but I disagree that’s it is the best way. The people who need these guidelines the most are most likely ones who do not take the time to get on the Internet and use the tools that MyPyramid has to offer. I don’t think it properly educates people on the right food choices in each group. Education on nutrient density is a lacking component when using MyPyramid. I also believe that the MyPyramid is lacking in teaching balance of healthy foods. It seems like they stress certain foods more than others and thus creating unhealthy habits for individuals not properly understanding their nutrition needs. Question 4 (3 pts) : Food manufacturing and technology continue to grow in sophistication. While one can certainly debate about the pros and cons of such growth, there is no doubt that consumers are often confused about the different labels given to the different types of processed foods! (a) In a few sentences, describe each of the following: fortified, refined, enriched, whole grain, and textured vegetable protein. (b) What are your thoughts on how these types of foods fit into the diet of the American consumer? Question 4 a) Refined foods are highly processed that have been stripped of their original nutrient content such as white flour and white pasta. Enriched foods add vitamins and minerals to replace the ones lost in the refining process. Fortified foods add vitamins and nutrients in addition to the ones found before the refining process. Question 5 (3 pts): To fully gain command of their dietary intake, consumers should know how to read food labels. Many find reading food labels very confusing. Why do you personally believe that consumers find food labels hard to read? Describe how you, if you were an RD, would educate your client on reading a food label. What do you think would be your priority point of education for your client? Question 6 (5 pts): As noted in your readings, describing a vegetarian diet is somewhat like describing a typical American diet; there are many varieties. Please describe the types of vegetarian diets one might come into contact with and provide a short synopsis on the food plan that would be followed. Question 7 (3 pts): Discuss the rationale why consumers/clients select to pursue a vegetarian dietary plan as well as the health benefits of following a vegetarian diet. Question 8 (3 pts): Discuss nutrients that an RD should be careful to assess for and discuss with a client pursuing a vegetarian program to ensure that their dietary plan allows for sufficient quantities of that nutrient.